IT was an afternoon of all things Notts as Keyworth Olympic medalist Sam Oldham was fitted for a suit designed by Beeston's Paul Smith, while the sounds of West Bridgford band Dog is Dead played in the background.
Sam Oldham was at Paul Smith's flagship store in Low Pavement getting a new suit for the BBC Sports Personality of the Year Awards, taking place in London tomorrow night.
The 19-year-old gymnast isn't nominated for the accolade, but big names including Jessica Ennis, Bradley Wiggins, Ellie Simmonds and Andy Murray are all in the running.
Sam's got a clear idea of who he wants to see win.
"Bradley Wiggins. He's just such a cool dude and what he's achieved, you know, Olympic gold and then winning the Tour de France," says Sam.
"It's an incredible achievement.
"Sunday night will be a great way to finish off the year because it's been a crazy 12 months with so much success in sport."
Sam was part of the British gymnastics team which won a surprise bronze in London this summer – the first GB team medal in the sport in 100 years.
As an Olympic medallist, attending such events has become part of his job and it's a perk he admits he enjoys.
With carte blanche to choose what he wanted in Paul Smith – completely on the house – he chose the slim-fitting Floral suit, along with a slim-fit white shirt and then added a bit of sparkle with a metallic tie.
Sam says: "I wanted it to be well-fitted but I knew it was going to be a task because I'm an odd shape. I've got short legs, a tiny waist but massive shoulders.
"Fortunately they've dealt with a few athletes before – a few years ago they suited Ryan Giggs and Chris Hoy – so they've got a bit of experience.
"It's awesome to have a free rein in Paul Smith."
Sam will going to the awards with his fellow gymnastic team members including Louis Smith who's competing in Strictly Come Dancing semi-final this Saturday night.
And Sam's looking forward to doing some celebrity spotting on the red carpet.
"I'd like to meet Beckham," he says. "Last time the other gymnasts met James Corden and Joe Calzaghe – just so many people you're never likely to meet otherwise."
Since the Olympics Sam has carried on with his gruelling 6am starts and has competed in two more competitions, but he did give himself some time off after ten years without a holiday.
He says: "I took good three weeks off. I went away with the rest of the gymnastics team to Marbella and then I went away with my friends from Nottingham to Spain.
"It was good to get away and have my first holiday in ten years and not think about gymnastics for a while."
Sam's been a gymnast since he was six and, when he was 14, started training professionally. Funding has been a big problem for him since that time and at one point his parents put their Keyworth home up for sale as they couldn't afford the daily drive to and from Huntingdon, in Cambridgeshire, where he trained.
Sam says: "It was very difficult when I was younger to try and get money and my parents struggled for quite a long time.
"I've got two sisters and a brother so it was pretty difficult for them as well."
As he started to rise up the ranks Sam got more recognition and these days he's sponsored by Red Bull, BMW, and Myprotein, while Castle Donington engineering company PJD stepped in at a vital time to sponsor him running up to 2012.
From January next year, thanks to his bronze medal, his funding from UK Sport will go from £200-£300 a month to over £27,000 a year – the maximum awarded to an athlete at world championship level.
"It will make my life a bit more secure to be honest," says Sam.
"It made it worthwhile this summer getting that medal. It's a massive relief to know that all of those hours of training and hard work have been worth it."
The long-term plan for Sam is the 2016 Olympics in Rio and next year he's got the World Championships and European Championships and Commonwealth Games in 2014.
"There is loads of stuff to work towards before Rio but that's definitely the end game at the moment," says Sam.
He's spending Christmas in Keyworth with his family, although he's only got three days off training over the holidays.
When Sam was a child he received offers from both Nottingham Forest and Derby County to play as part of their youth teams but he decided to focus on gymnastics.
He says he gets asked a lot whether he thinks he made the right decision and, without hesitation, answers: "I'm 100 per cent happy I chose gymnastics, especially after the summer. It was the best three weeks of my life."
