A TOLLERTON couple have created a new range of socks that won't fall off.
The Little Grippers range is designed for babies, children and sports players and will officially launch online later this month.
They have been created by Adrien Pettiford and his wife, Rachel, who are hoping their product could become a global success.
He said: "How many times do you see lost baby socks on the floor in town? How often do you tell your child to pull their school socks up? It happens all the time and we thought we could solve the problem.
"Our new product features robotically-applied technology which is 100 per cent natural and hypoallergenic. It makes socks, gloves and mittens stay on and not fall down."
Little Grippers, made by the Pettifords' company Toby Brands, are a unique invention the couple have patented. They work by using a silicone strip at the top of the socks, which grips the skin, stopping them from falling down.
Mr Pettiford, who has five children, two of them toddlers, added: "We plan to sell Little Grippers in Nottingham as well as all over the country and, ultimately, all over the world.
"As parents, we know it is something that is needed and something which solves a problem all parents, teachers and sports players have experienced."
The socks have already attracted national attention, with the couple appearing on the innovation slot on Simon Mayo's Radio 2 show on Friday evening.
Toby Brands began seven months ago and was the brainchild of Mr Pettiford, who has worked in manufacturing for 20 years. He said: "What is so great about this new product is that it is a local initiative. We have worked very closely with Barclays in West Bridgford and also our local accountants, Robert H Brindley, in Arnold who have really helped us get the business going, and we are based in Tollerton.
"Hopefully, Little Grippers will put Nottingham on the map for business."
The baby socks are priced at £3 a pair and the school socks £4 or £5 a pair.
The brand will be officially launched on January 27 at Bubble London Business Design Centre and will be available in shops soon afterwards.
In the meantime, people can visit www.littlegrippers.co.uk.
