NOTTINGHAM'S relationship with China, Malaysia and South East Asia is exceptional. Prof Greenaway advises the Government on opportunities.
But its campuses in Ningbo and Malaysia are also opportunities for Nottingham to seize in terms of business relationships, developing warmer relationships as a city with overseas students and keeping those resulting friendships in good repair.
"We do need to welcome them into our city and really make them feel part of the place," Prof Greenaway says.
"These are students who might be here for three, four, five years, a period of transformation for them. They return to their own country, they are smart people with a good degree and get good jobs. Most are successful. Some are spectacularly successful.
"We want to be in a position where, if they are very successful and they are thinking of getting into export where they can set up some activity, the first place we want them to think of is Nottingham if they feel an affinity. a love for the environment."
A great asset is the name of the city, helped by a large population of former international students who have graduated from the university.
Prof. Greenaway says: "Let's be more creative in the way we maintain contact with them. We do that as a university. The city should think about ways in which, as a city, it can try and build on and benefit from these relationship.
"This could include events, laying on more events that aren't led by the universities, where the city says 'it is great to have you here and we would like to celebrate that' – sport, a cultural event,
"Of course, there are budgetary and capacity constraints. Invite them a couple of times a year to the Council House, make them feel special, give them a tour."