A NEW national campaign has been launched to encourage visitors to Nottingham and Notts.
Notts tourism organisation Experience Nottinghamshire has set up the campaign in partnership with VisitEngland, aimed at raising the profile of the county as a destination for visitors.
The campaign, focusing on the premise that 'One Day in Notts is Never Enough', has seen adverts and posters put up at London underground station platforms, train station platforms across the country, and in national newspapers.
The ads promote the city and county, as well as events including this summer's Splendour festival at Wollaton Park.
Jennifer Spencer, chief executive of Experience Nottinghamshire, said: "Being a not-for-profit organisation reliant on private sector members and local authorities for funding, we haven't until now been able to resource a campaign of this magnitude. We have been recognised as a destination with potential for growth and broad appeal, and we're grateful to have the funds to share the appeal of Nottinghamshire with a national audience.
"The visitor economy in Nottinghamshire is already worth £1.44bn, but we recognise the potential to grow this even further, and this campaign will help encourage visitors to consider Nottinghamshire when planning their breaks for 2013."
The campaign is funded by money from the Government's Regional Growth Fund, and VisitEngland's Growing Tourism Locally project.
