ANDY Reid says it is vital Nottingham Forest's players buy into Sean O'Driscoll's blueprint for success.
The Reds manager has spoken this week about the need to instil a 'culture' at the club, where everyone is united in following the same ethos.
And winger Reid, as one of the senior figures in the dressing room, says it is vital that everyone gets on board.
O'Driscoll is trying to implement a brand of passing football at the City Ground and has frequently spoken about the need for players to have the mental strength, courage and character to stick by their principles through thick and thin.
"It is something the manager is trying to introduce, but we all have a responsibility to work on this," said Reid, who played a key role as Forest claimed a valuable point with a 2-2 draw at Blackpool last night.
"Even as one of the senior players in the squad, I am still learning all the time and I really enjoy that.
"It is important to try to make yourself better as a player.
"We are definitely all trying to build a culture here. It is our responsibility to see it through.
"It starts with the manager, but we all have to play our part.
"It is about looking at the bigger picture. We need to look at the process and the methods that will get us to where we want to be. That is what we are trying to do at the minute."
Like his manager, Reid believes that if the entire club can buy into what O'Driscoll is trying to implement, the Reds can flourish.
"It is about us, as players, buying into it. But it is about the coaching staff, the owners and the other staff around the club all getting on board as well," he said.
"The youth team also have to buy into it as well.
"When they come and train with us, they have to be ready to step in; prepared for the way we like to do things."