NEW measures have been to help the day-to-day running of businesses affected by the tram works in Beeston.
Logistics consultancy Davies and Robson has been drafted in to help manage traffic in Chilwell Road as tram works continue to cause disruption.
The road closed in April and will be shut for up to a year to allow for work on the new tram line to Chilwell.
Around 90 businesses are affected by the closure of Chilwell Road and part of Chilwell High road, with deliveries and customers unable to travel through.
One of the key measures introduced to keep business moving is a new delivery centre where businesses can have their goods dropped off.
The centre, which has now been running for a month, is accessed by a temporary road which runs from Queen's Road West, to the side of Chilwell Road.
Trader Steve Williams, owner of Beeston Bed Centre, said the delivery centre had helped a difficult situation.
"This means we can get the vehicles with bigger items loaded and unloaded," he said.
"It's not as convenient as loading and unloading by our store, but it's better than having no facility at all.
"It's something we are willing to work with while the works continue."
But James Wigginton, owner of the Guitar Spot, said the new measures hadn't helped his business.
"There's been a lot of problems with deliveries and people not being able to get access," he said.
"It's good that we can get deliveries and I guess it would be helpful for people with bigger items, but when people aren't coming to the area what real difference does it make?"
Davies and Robson will also be responsible for keeping businesses updated throughout the works and liai9sng with the construction firms working on the new line.
Chairman Brian Templar said: "This is obviously a huge disruption and everyone is working hard to try to mitigate the effects.
"In terms of logistics it's not a huge operation, because you don't have a Tesco or anything huge like that there. But these businesses are people's livelihood so it's about providing a good service that allows them to keep going."
The city's new tram lines to Clifton and Chilwell are due to open by late 2014.
