IT operate in one of the most high-profile industries in the market – and it took the most high-profile award.
Retail Assist beat off very strong competition to become the Nottinghamshire Company of the Year in the 2013 Nottingham Post Business Awards.
Sponsor Browne Jacobson felt the competition was so strong that it had to widen the field to four finalists rather than three, with Retail Assist taking on a trio of top-class firms: Paragon Interiors Group, Monsal and Timico.
Retail Assist supplies software solutions to major retailers like Harvey Nichols, Asos and Supergroup. It employs 200 people and has a turnover of about £12m.
A delighted Alan Morris, the firm's executive chairman, said afterwards: "This is all about us putting customers right at the centre of what we do, and we do that because that's the most important thing for retailers themselves.
"There is a lot of change in the retail industry and that's something we're used to. We design our software to make it appealing to multi-channel retailing and to retailers operating in different territories.
"Change is something that happens frequently and you can either worry about it or work with it – and that's what we do."
Though it has its head office in Nottingham, where around 80 of its team is based, Retail Assist also has operations in Northants, London and Oxford.