A CITY-WIDE ban on street drinking is among measures being proposed to tackle the reasons why some people die young.
Nottingham has differences in life expectancy of up to 14 years between more and less affluent districts of the city – making it one of the worst performing areas in the country for health inequalities.
But a new three-year strategy will target the health and social issues that are thought to underlie these differences.
It will focus on reducing the 17,900 adults who drink alcohol at levels which put them at increasing or higher risk of developing alcohol related diseased.
It will also support 1,200 "priority families" from which children do not attend school, display anti-social behaviour, are involved in youth offending and are unemployed.
And the strategy will put in place plans to improve health and social care for the elderly and intervene earlier where people have mental health problems, helping 1,100 residents stay in work.
The Nottingham City Joint Health and Wellbeing Strategy will be overseen by a board, made up of organisations including the city council, NHS Nottingham City Clinical Commissioning Group, Notts Police and Healthwatch Nottingham, a consumer champion for health and social care.
Councillor Alex Norris, the city council's portfolio holder for adults and health, said: "It is ambitious but we've really tried for it to be quite specific. It's about having better health in the city.
"Rather than a grand strategy about everything, these are quite specific goals that we think we can come together and do some work on."
Alcohol is a major problem in the city, and the strategy pledges to reduce the proportion of adults who drink at a harmful level by a third.
Mr Norris added: "We have to tackle it on both ends – banning alcohol in the city and trying to get super strength lagers off the shelves and helping people to have better support and education. We're the youngest city in the country."
Councillor Norris said one of the key points of the strategy is to allow members of the public to hold the council to account.
He added: "We are very clear about what we're going to do together. It'll be pretty clear whether we have or haven't achieved the goals.
"Our goals have to be firstly life expectancy – we've got a lot of work to do there."
MP for Nottingham South, Lilian Greenwood said: "The gaps in life expectancy between neighbourhoods in Nottingham South are truly shocking. Men in Wollaton West can expect to live nine years longer than men in The Meadows and for women the gap is 10 years.
"So I welcome the launch of the Council's Health and Wellbeing Strategy to tackle health inequalities."
Ms Greenwood added: "I particularly welcome plans to tackle harmful drinking, to address the mental health problems and to ensure integrated health and social care."
