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Radio thrills the academy stars with their green ad

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A RADIO advertisement produced by Notts schoolchildren to encourage recycling is set to go on air.

South Notts Academy students won a competition run by waste firm Veolia to create the ad.

It will be aired on Gem 106 from Monday.

The competition – part of Veolia's U Create Project – saw 49 county schools and academies take part.

It was aimed at encouraging people to recycle but also get students thinking about environmental issues.

The students from the Radcliffe-on-Trent academy who won the contest said it had an impact on them.

Olivia Newby said: "It made me think more about the planet and ways to reduce the amount of waste we produce."

James Chillman said: "The best thing was the whole group taking part and working together."

Liam Norris also said it had got him thinking, adding: "I have decided to recycle more than I used to."

Ellie Humphrey added: "Recycling is more important than I thought it was and helps the environment."

Their advertisement, called Bin Smart, tells listeners about the amount of waste produced in the UK each year.

To a background of music, they are asked: "Are you being smart or are you being messy?"

It advertises the website of Veolia, Notts County Council's waste contractor.

The recording is also going on the school website and will be available on the Veolia website soon.

As well as the broadcasts , the academy also won a gold disc and was given a £200 cheque at a ceremony at County Hall last month.

Students at Redlands Primary School in Worksop will also have their ad broadcast.

Class teacher Kathryn Dodds said: 'The whole thing has set the children buzzing and they have not calmed down yet.

"We enjoy working on all eco projects, especially if we can help make a difference to the local community."

Councillor Jim Creamer, chairman of Notts County Council's environment and sustainability committee, said: "We were astounded by the entries to this competition, and pleased that so many students took part. We look forward to hearing the winning entries on local and radio."


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