MORE than one million people are visiting the Post's website nottinghampost.com each month.
During May, the site received more than 1,014,103 visitors.
The combination of local news, sport, entertainment, shopping, fashion, outdoors and what's on has driven the Post forward, both in print and online.
Among the recent stories that have increased the Post's online audience are reports of transfer activity at Nottingham Forest and Notts County, including the Reds' pursuit of Leeds defender Lee Peltier following a loan spell at the City Ground earlier this year. The Peltier story received 8,256 views at nottinghampost.com.
Readership of our online content has been helped by the high ranking of Post news articles in the Google search engine and referral to our stories from Twitter and Facebook. On social media, Nottingham Post has more than 100,000 followers.
Deputy editor Charles Walker said: "While there is almost unlimited information on the internet, people value a source they believe in and they trust the Post. We deliver more local news than anyone else but we also inform readers of all the great things to do in and around Nottingham.
"We try to do it in an interesting and entertaining way, which is why we are enjoying rapid growth in our online audience and success for the new Saturday edition of the newspaper."
Other stories that have generated a large audience in the past few weeks include Home Alone star Macaulay Culkin being booed off stage at Rock City during Nottingham's Dot to Dot music festival.
The story was quickly picked up by national media and went around the world.
As a result, nottinghampost.com received 44,671 views, making it the website's most popular story online last month.
While the Post benefits from popular stories like this, the audience is underpinned by a large local readership.
And the combined reach of the Post online and in print has excited advertisers
Suraj Pathak, owner of Haveli restaurant, in Chilwell, said: "It helps our brand and it's the main reason we trust the Post. There are a lot of people visiting Nottingham for restaurants and the Post website hits are quite high and we thought it would be quite good for business."
Amita Sawhney, owner of MemSaab restaurant, in Maid Marian Way added: "The Post is read by a lot of people both on the website and in the newspaper right across the county.
"It is expansive and the support the team gives is brilliant."