SIR Paul Smith has got into the spirit of the Tour de France and designed a set of posters for the great race.
Le Tour begins in Yorkshire this weekend and the Beeston-born designer was invited to put together the posters by the Government to mark the occasion.
The first poster is based on the first stage when the cyclists will cycle 190km from Leeds to Harrogate through the Yorkshire Dales.
The second, in green, is based on Sunday's ride when they'll cut a dash over the Peak District from York to Sheffield.
The third, in bright blue, accompanies the final stage in the Tour's visit to the UK, on Monday, when the peloton will race 155km from Cambridge to London ending on The Mall.
Sir Paul said: "The Tour de France doesn't come to the UK too often so when I was asked by the Secretary Of State for Culture to contribute to the build-up to this great sporting spectacle I was delighted."
The posters are free to download.
Sir Paul Smith has a long link with cycling, having designed the shirts for the 2013 Giro d'Italia, including the Maglia Rosa (Pink Jersey) awarded to the overall leader.
Although he no longer competes, Sir Paul still has an enthusiasm for the sport.
"I started cycling at the age of 12 and raced until I was 18," he said.
"A bad crash put me in hospital for several months, after which I discovered the world of creativity, design and fashion and started my career, which luckily has progressed to what it is today.
"I have always followed cycling and have been privileged to meet many key riders, building friendships with Bradley Wiggins, Mark Cavendish, David Millar and many more.
"I also have a huge collection of cycling shirts from the 70s right up to current times, often signed by the riders."
