Between the shelves of shampoo bottles and soap packets customers celebrated 45 years of their favourite high street store.
Wilkinsons in Carlton reached the milestone occasion on Saturday and held a party to thank customers for their support.
Face painting, cupcake giveaways, arts and craft workshop as well as a free £50 prize draw were held at the Carlton Square store from 10am.
Regular shopper Marg Capon, 87, of Burton Road, Carlton, said: "I have been coming here since the shop was built.
"Before that my primary school was on the same site.
"There is a good community spirit around here and that is why I keep coming back almost every day."
Cashier Pam Shenton has been working at the store 30 years.
The 62-year-old of Calverton said: "It has changed so much, it has gone from a small family business to a well-known chain.
"Everyone that works here is really friendly and we all know the customers.
"Most of the people that come to work here stay because it is such a nice place to work."
Wilkinsons which also sells hardware was founded in 1930 and the company's headquarters is based in Worksop.
There are now 374 stores across the UK, including 10 in Scotland.
Store manager Dave Ramsay said: "Even 45 years after opening our doors, we are so proud to celebrate the anniversary with the same community values we had when we first opened.
"I'd like to say thank you to all of our loyal customers who have shopped with us over the years and to the team whose hard work and commitment to the company has been integral in getting us to this milestone."
