MOBILE phone company EE is to stop running its Orange Wednesday promotion in the New Year.
The deal allowed people to get two for one deals at cinemas on Wednesdays, as well as offering cheap deals on pizza.
It was launched over a decade ago, but EE said it was "time to move on".
The company said: "After 10 great years our brand has changed and our customers' viewing habits have also evolved so it's time to move on.
"That's why the final credits will roll for Orange Wednesdays at the end of February 2015. We're working on new customer entertainment rewards and we'll provide more detail soon."
But people in Nottingham have been tweeting their thoughts...
RIP Orange Wednesdays. Th I am switching from EE/orange to a better network coz I can't deal with any more pain. #CantAffordCinemaTicketsNow
— Abbey (@abbeyyalishaa) December 11, 2014
Orange Wednesdays coming to an end in February. No chance is a cinema ticket worth the full price
— Pete Roughton (@peteroughton) December 11, 2014
So cheeky how they're getting rid of orange Wednesday, they get enough money off us
— becca (@rebeccab97) December 12, 2014
