FIVE years ago, when Recreation moved into the West End Arcade, things were a bit different to how they are now.
"It was almost derelict," said shop owner Alan Martin, 35. "There was just one other shop at this end."
He co-owns the trendy shop, selling vintage electronics, record players and curiosities with friend Carl Niemz and they are optimistic about the arcade's future.
"It's doing really well," he said. "At this end of the arcade we were at 100 per cent capacity for a while until the Music Exchange went to Hockley, but that's because they were doing so well. The creperie next door brings in new people all of the time."
Latest figures show that the arcade currently has five empty units – an improvement on nine this time last year.
Mr Martin believes that the key to success in the arcade is landlords being realistic about rent.
He said: "Our landlord gave us a rent-free period and that gave us the opportunity to build the business up.
"If landlords really want to fill shops they will. But they need to be realistic and less greedy. They could charge a lot in the 1990s and early 2000s, but it's a bit different now."
One of the most testing times for the arcade was when the escalator was closed.
In March 2012, a man lost his toe on the escalator that connects the upper and lower sections of the arcade. The escalator had to be shut down and access from the lower level to Upper Parliament Street was cut off. An investigation is still ongoing and it took until January this year for the escalator to be replaced with a staircase.
David Rose, 58, owns the Music Inn on the upper level, which has been in the arcade for 20 years.
He said: "People thought I'd gone out of business. Now it's open people are starting to come through again."
The business has been in the family since 1919 when his grandfather opened a music shop in Alfreton Road, known as The Sanders Papworth Music Co.
Mr Rose said he felt there had been a recent lift in the arcade.
"It's quite optimistic at the moment," he added. "It's been very hard in this corner of town but there seem to be signs of life. It's a bit of a neglected corner of Nottingham. There are a lot of restaurants and bars, which is OK in the evening, but it has an adverse effect on retail."
One of the biggest attractions of the West End arcade is the cheap rent – some units are let for as little as £350 a month.
"It's cheap and cheerful; it's pure economics," said Mark Walker, of Hand Signed Autographs. But Mr Walker was exasperated by the escalator being closed down and the thoroughfare cut off for so long. He says he lost business because if it.
He added: "The stairs are definitely better than it was but it's a pity it took nearly a year to do it."
Lincoln-based Hodgson Elkington, which manages West End Arcade, said the escalator was replaced as quickly as possible.
Partner Tim Shaw said: "Removing an old escalator from a building is not a simple task. It had to be removed piece by piece. The works were carried out as quickly and efficiently as possible."
Mr Shaw also said that vacant units are actively promoted to prospective tenants.
"They are marketed on our website and boards are erected at the premises. We proactively attend every viewing and can sign people up quickly. We are working hard to ensure the remaining vacant units are let as quickly as possible."
One of the newest tenants to move in is Andy Marzec, 44, from Chilwell, who opened The Neverland Music Company, selling rock and metal merchandise, three months ago. He's had the business since 2005 but normally sells at festivals and on the internet, so this is the first time he's had a retail base.
He said: "Trade is not a patch on when we were setting up. Town is really busy but nobody is walking through."
He's also annoyed that the city council produced a map of the city centre, which is available at the Tourist Information Centre, and missed the arcade off.
It points out all of the key shopping areas but does not even have a street name for the arcade – it's just an unidentified white line.
Andy says: "The map doesn't help – if they can't even be bothered to put it on it then it doesn't help us."
A spokesperson for the city council said: "West End Arcade, along with some other smaller side streets, is marked but not named on some city centre maps currently in circulation. This could be reviewed when new maps are due to be printed."
West End Arcade is currently being addressed as part of the city council's £230,000 project to tackle high vacancy rates.
The money includes £100,000 which came from the Mary Portas High Street Innovation Fund.
The council's regeneration team is finding solutions for vacant units in the area.
Councillor Nick McDonald, portfolio holder for jobs and growth, said: "The current work will reduce vacancy and will help ensure that West End Arcade is an improved offer in that area of the city centre. In the long-term, however, there is a fundamental question about the quality of the arcade, which needs addressing.
"Most people would agree that the arcade is not of sufficiently high quality for a city like Nottingham. That is ultimately something we will need to resolve."
!['Signs of life' in city's forgotten shopping arcade 'Signs of life' in city's forgotten shopping arcade]()