THE moment two robbers tried to smash their way through the window of a high street jeweller's with a sledgehammer is captured in the picture above.
Between them, James Beecroft and Stuart Robertson were responsible for three incidents targeting Beeston businesses.
On New Year's Eve 2012, the duo attacked the window of Onyx Goldsmiths, in High Road.
Wearing masks, they tried to batter through a window to get at stock as terrified staff and shoppers looked on – but they failed and fled.
Three weeks earlier, Beecroft had gone into the Carphone Warehouse, in Queen's Road, and threatened staff with a knife.
He fled with 28 smartphones and two tablets – but that wasn't enough for the 28-year-old.
He went back to the shop, with Robertson two days after their attempt on Onyx.
The masked pair demanded the security guard hand over goods. When he refused, they tried to get to the stock room, where two other staff members were hiding.
But the 26-year-old guard stood his ground.
Despite being punched and kicked by the men, he refused to let them through. They eventually fled.
He was left with minor injuries but no one else was hurt and the shop suffered no further losses.
Both robbers were jailed at Nottingham Crown Court on Thursday after admitting the crimes.
Detective Constable Karl Aram, of Beeston CID, said: "The methods and descriptions were all very similar and Beecroft was even wearing the same clothes in the second attempt on the Carphone Warehouse as he had worn in the first robbery.
"The staff in all these cases did the right things. Onyx staff were quick off the mark with the shutters before calling police.
"The security guard at Carphone Warehouse deserves special mention. He showed guts standing up to the two men and, without doubt, prevented another robbery and, anyone else being injured.
"It's a good day when violent men like Beecroft and Robertson are removed from the community and put under lock and key."
Beecroft, of Haddon Crescent, Beeston, previously pleaded guilty to the robbery and attempted robbery at the Carphone Warehouse, as well as possessing a knife. He also admitted the attempted burglary at Onyx Goldsmiths.
He was jailed for a total of seven years.
Robertson, of Inham Road, Beeston, had previously pleaded guilty to the attempted robberies at Carphone Warehouse and at Onyx Goldsmiths.
He was sentenced to three years in jail.
Charges relating to an attempted robbery on January 4 at Trowell Post Office will lie on file for both men. A machete was used to make threats in that incident.
Onyx managing director Erica Mucenieks, who was in the shop when the raid was attempted, said: "These men have been in custody since the end of January thanks to our high-level surveillance and sophisticated level of security and the excellent work of Notts Police.
"Hopefully, in that time they have taken a moment to think about the victims of these vicious crimes.
"We feel very fortunate not have experienced as much trauma as Carphone Warehouse staff and agree the security guard's bravery should be acknowledged."
Carphone Warehouse declined to comment.
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