AMBITION. It is a favoured word of Mansfield Town boss Paul Cox.
It usually crops up at least once whenever he faces the media. Of late, it has been used with increasing regularity.
Cox has made it clear he has just such a quality in abundance, and he expects the same to apply to his players.
That is why this season has been both fantastic and frustrating in equal measure for all at the One Call Stadium. One of contrasts and contours.
Stags have been so near, yet, so far; up and down more times than the Grand Old Duke of York.
Much like the children's nursery rhyme, Cox's men have finished halfway up the hill – neither up nor down.
The manager's moods have followed suit. Without time to compose himself following his side's lacklustre 2-0 defeat to Cheltenham Town a few weeks ago, he suggested simply staying up should not be classed as an achievement.
Slim play-off hopes had been wiped out by that point. A week and a half later, prior to a final day trip to Bristol Rovers, Cox was more measured.
"Looking at the teams we're in competition with, it's been an excellent season," he reflected.
"I talk to a lot of people outside of this football club who have given us glowing references and told us how well we've done."
Indeed they have. Many had them down for an immediate return to the Conference before a ball had been kicked.
Finishing 11th in their first season back in League Two is not to be sniffed at, particularly when you throw in a 13-game winless run.
But come mid-April, the Stags were six points adrift of the top seven. And it is the slide since then which has taken a little bit of the shine off this season.
Successive defeats – and, perhaps, more to the point, sub-standard performances – against teams they really should have seen off, put the club on a bit of a downer.
And those losses, to Cheltenham and Torquay United, also served to highlight the complex relationship Cox has with Mansfield supporters.
Some appreciate the work he's done in ensuring another term in the fourth tier; others take a dimmer view.
"This is dross," came the cry from one disgruntled punter in the final home game.
Some went further in an attempt to make their feelings known. The pitch invasion which followed the final whistle saw one spectator charge towards Cox looking to vent his spleen.
It is the style of play, in particular, which seems to grate. Often accused of too much 'hoofball', Cox's charges have, at times, looked short of ideas going forward.
Defensively, with Ryan Tafazolli really coming into his own, they have improved hugely since the turn of the year.
But though flair and fast-paced football aren't exactly the hallmarks of League Two, up front is certainly one area which needs some work.
The loss of goal-getter Matt Green last summer undoubtedly hit them hard.
That Sam Clucas is this term's top scorer with eight, perhaps, says it all.
There has been glimpses of the attractive passing football all teams crave, but more often than not, it has come away from home.
Clucas and Lindon Meikle have frequently been used as game-changers by Cox in recent weeks – brought off the bench to provide a much-needed spark.
Again, it has led to questions and criticism from those in the stands.
Still, this was never going to be easy.
Anyone in amber and blue hoping for more of the celebrations which defined 2012/13, was quickly brought back down to Earth.
Scunthorpe United rained on any opening day parade, sealing a 2-0 victory at Glanford Park.
It wasn't the start the Stags wanted, but expectations were soon raised once more with a superb eight-match unbeaten sequence, including three wins – one over local rivals Chesterfield – which left them third in the table.
Maintaining that form was always going to be tough. Few though, anticipated the nosedive which followed.
October and November passed without three-point hauls – barring an FA Cup thumping of St Albans – and most of December went the same way.
This was Mansfield at almost rock-bottom. They plummeted down the table and the doom-mongers came out in force.
That Cox and his men managed to turn such a dire situation around deserves great credit.
A Boxing Day battering at Rochdale proved the turning point, and 2014, on the whole, has served them well.
Slowly but surely, they began to find their form, losing just four times in 21 outings.
There was some memorable results in there, too; none more so than a 4-2 triumph at Hartlepool United.
Grit, determination, resolve – Mansfield showed them all.
Consistency nevertheless, eludes many in this league.
And just when it looked as though the Stags could finish on a high, maybe even finish in or just outside the play-off positions, they fell victim to the curse once more.
It has been a fabulous effort, if not quite a fine-tuned one.
HIGH POINT
Few Stags fans can look no further than the 1-0 victory over fierce local rivals Chesterfield, on their own patch, in September.
Calvin Andrews first half header, his first goal for the club, proved to be the difference, memorably ending the Spireites' unbeaten start to the season.
Mansfield nevertheless, were indebted to goalkeeper Alan Marriott, who pulled off a string of fine saves. But a terrific heart-filled team performance saw them come through unscathed.
Life in League Two looked easy at that point. Paul Cox's team were third in the table and eight unbeaten. It couldn't get much better. And, indeed, that win marked the start of a dreadful mid-season decline.
LOW POINT
It was a turning point as much as anything, but it required Mansfield to plumb new depths in the process.
Boxing Day's 3-0 defeat at Rochdale was one of their poorest performances of the season.
Albeit confidence was most likely at an all-time low by that point, but the visitors looked devoid of ideas, inspiration and leadership.
Two goals down inside the first 12 minutes, it was always going to be a long afternoon.
And so it proved. Down to 21st in the table, that made it 13 league games without a win – one more would have equalled an unwanted club record.
Thankfully, it didn't come to that, with a 2-1 result at Cheltenham Town bringing an end to the run.
STAR MAN
RYAN TAFAZOLLI: Martin Riley's absence saw the 22-year-old handed his first Football League start against Northampton back in November. Up against the experienced Clive Platt, it could have been something of a baptism of fire, but the defender coped admirably.
And he has come on in leaps and bounds since. From the turn of the year, he has been a virtual ever-present and become a key cog in the Stags' back line.
One of the team's most consistent performers, little gets past him and his composure on the ball provides a calming influence. Defensively, Mansfield have improved noticeably in recent months, and Tafazolli has played a big part in that.
Absent for the final few games with a hip injury, his presence has been missed.
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