THERE'S no ribbons, bows or fancy packaging – at the Treat Kitchen it's the sweets that are the stars.
The rainbow of colourful confectionery in plain glass bottles and jars that line the shelves is a magnet for sweet-toothed shoppers who can't resist popping in.
Chewy pink shrimps, milk bottles and fizzy cola bottles evoke memories of childhood and old favourites of chocolate limes, bonbons and rock are a crowd pleaser for locals and visitors to the city alike.
Traditional flavours with a twist make up the range of dessert-themed boiled sweets with flavours of rhubarb crumble, banoffee pie, strawberry cheesecake and lemon meringue.
Rows of colourful gourmet jelly beans, it appears, are not only good to eat – they're good to photograph.
"They're proving very popular and the volume of people photographing the display because it's so colourful...." says owner Martin Barnett, who runs the shop with his wife Jess.
"There's 36 varieties, all natural colours and flavours and they're suitable for vegetarians. They come in flavours including pina colada, raspberry jam, strawberry smoothie and banana split."
The Treat Kitchen's fudge is made on the premises resulting in the delicious aroma of cream and melted butter wafting out of the shop in Wheeler Gate so it comes as no surprise that it's flying off the shelf.
Jess, 30, says: "As soon as we opened the doors people were coming in and having a look around and having a taste of the fudge."
The couple, both born and bred in Arnold but never crossed paths until they met on a railway station platform in Sleaford, returned to Notts in April after emigrating to Australia in 2011.
Seeing their baby son Max, now seven months, with family made them realise what they were missing out on living thousands of miles away so after flying back in May they quit their jobs, sold all their possessions and returned to Nottingham with just three suitcases and a plan to open a sweet shop.
Martin's background as a confectionery buyer for Australia's biggest retail group Kmart had given him the experience and contacts to attempt to go it alone.
And family connections in Notts' sweet industry were a bonus. The Barnett family run two confectionery factories.
Edwardian Confectionery, in Huthwaite, is also known as the 'tuffy factree' – for those not acquainted with the local dialect that translates as 'toffee factory'.
Run by Martin's 73-year-old uncle Michael, the business supplies the shop with rock in all the popular flavours such as strawberry and aniseed, plus a brand new creation, Nottingham rock. Apple and raspberry flavoured, the colours red, green and white represent the county's flag.
"He made it just for the shop," says 36-year-old Martin. "This is a brand we could sell at places like Nottingham Castle and tourist information. Nottingham has this amazing heritage but we don't have an iconic sweet like Harrogate which is famed for its toffee.
"We have a wonderful heritage when it comes to sweets and don't maximise it enough."
The other arm of the family business – Barnett's Confectioners in Standfield Street, Nottingham, which has been hand-making boiled sweets since the 1890s – supplies the Treat Kitchen with sugar-free varieties.
The sweets come in glass bottles or jars, costing £3.95, which the owners hope customers will find a use for once they've scoffed the contents.
Martin says: "We're very keen on upcycling. The product is the hero for us. It's beautiful and colourful enough so we don't need lavish printed packaging.
"All the jars have a secondary use and we would love customers to use them again and take photos to show us via Twitter or Instagram.
"The larger bottles could be used for milkshakes and some girls are using the smaller ones for cocktails."
The sweets also come in plastic pouches for a pocket-money-friendly £1.95.
But it's not just sherbet lemons, cola cubes, pear drops and bulls eyes – there is a section for chocoholics.
Here customers can find chocolate pizzas from the Gourmet Chocolate Pizza Company, the Cotgrave-based supplier to Harrods and small boutique shops.
Martin and Jess stumbled across them at the Good Food Show and were keen to formulate ties with another local company.
From his job in Australia, Martin already had connections with Irish chocolatier Lily O'Brien's. Customers can choose from taster and gift boxes or select their favourites from the counter display.
The decor is white, bright and a more modern take on the nostalgic ye olde world of sweet shops.
"Customers have been saying how it's nice to have a sweet shop in Nottingham," says Martin.
"The office workers opposite were watching us setting up and as soon as we opened they came in. I'm really pleased we've had a massive amount of young people in too and people in their 60s and 70s. There is no barrier when it comes to sweets."
Jess, who previously worked in sales and marketing for a clay pigeon company and pre-cast concrete firm, adds: "We have been inspired by shops in Australia and Covent Garden where everything is nice and bright and there's some theatre. And we wanted to bring that to Nottingham."
As for staffing the Treat Kitchen, it is a real family affair.
Martin's father Patrick Flory is in charge of the fudge kitchen.
No sooner had he retired from 35 years of teaching chemistry at Haddon Park School than he transformed into 'Captain Fudge', his new nickname.
Martin's brother Tom quit his job in Notts County Council's adult social care department to work in the shop and his niece Emma Broughton, 16, has been taken on as an apprentice.
Customers, meanwhile, can't get enough of the sweet treats since the shop opened on Monday.
Working opposite at Specsavers, James Peart, 26, doesn't have far to travel to pick up a packet of bonbons and jelly beans. He says: "It's pretty good, a bit different. Working over the road I'll probably be coming here quite a bit."
Visiting Nottingham from Manchester, Emma Birtles says: "It's adorable. So niche but traditional at the same time."
The official opening, with a ribbon cutting by Nottingham's Lord Mayor Coun Ian Malcolm, is taking place tomorrow at 11am and there will be tasty treats to sample throughout the day.
![Free treats at grand opening of new Nottingham sweet shop Free treats at grand opening of new Nottingham sweet shop]()