TRANSFER embargo. Two simple words that have been echoing around the City Ground for many months.
Now, in the next few weeks, talk has turned to reality. The first consequences of Financial Fair Play rules will finally be felt by Nottingham Forest, from January 1.
So what does it mean for the club?
In the short term, not very much. But, beyond the next few months, Forest must start preparing for it's impact right now.
In fairness, while the embargo was officially confirmed by the Football League yesterday, within the club, it is something that has come as no surprise. The Reds hierarchy have been preparing for it for some time. They knew it was coming. Largely because Forest were not even close to falling within the allowable losses of £8m.
Equally – unless they sell a few of their prize assets for significant money – the club have little chance of falling within the £6m of losses allowed for the current season.
And, given the club's promotion aspirations, that seems an unlikely course of action.
The future of FFP still remains shrouded in doubt, with the success or failure of the expected legal challenge from QPR set to draw a line in the sand for every other club hit by sanctions.
If the London club do manage to contest the £50m-plus fine they face for breaching guidelines during their promotion to the top flight, it could send a shock wave through FFP as a whole. The damage could be terminal.
The outcome of that saga is not likely to come until the summer, however. And it is a battle QPR may not yet win.
So, even with the season not yet half completed, Forest must already cast a careful eye towards next season.
They must plan now, for the prospect of working under an embargo for the foreseeable future – and in particular next season, when there almost certainly will be ramifications for the Reds.
In January, putting the complexity of things aside, Stuart Pearce will be able to sign two players, either on loan or free transfers.
The manager has himself admitted that he would not be looking to make any more than one or two additions during the window anyway.
So, while his pool of potential targets will be reduced by not being allowed to pay a transfer fee, Forest can still explore the loan market or – and this will be more challenging – pick up a free transfer or two.
The only thing that will really change is that Fawaz Al Hasawi will not be able to continue his usual habit of backing his manager generously with funds.
Either way, with Andy Reid and Jack Hobbs set to return from injury, Forest do have a squad that is equipped to challenge for promotion, even if the current run of two wins in 14 matches might not support that argument brilliantly.
Forest can still, in the next two weeks, make the loan signing of Jack Hunt a permanent move, if they can agree a fee with Crystal Palace.
That, right now, seems unlikely, unless the Premier League club can be persuaded to lower their new £3m valuation of the player, which was more than double the fee Forest had agreed when the full-back initially joined on loan.
So Pearce may not be blessed with a host of cover at right back, were Eric Lichaj to collect an injury, even if Jamaal Lascelles can play there and Dan Harding did a good job there against Premier League opposition in the Capital One Cup.
Tom Ince's loan spell will also come to an end by January. But, with Chris Burke, Jamie Paterson, Michail Antonio, Stephen McLaughlin and promising youngster Oliver Burke pushing for his chance, Forest have plenty of talent in wide positions.
If the right one can be found, a striker would be a wise target in January, to add depth to a group that includes the outstanding summer signings Britt Assombalonga and Matty Fryatt, the experienced Dexter Blackstock and the raw potential of Lars Veldwijk.
However Pearce wants to juggle it, whether his targets include Hunt, an alternative right back, a striker or any other position he feels needs addressing, Forest will still be well equipped to challenge.
But Forest must plan for the worst case scenario, in the form of another season in the Championship. The planning for that is what must start now, given the restrictions Forest must work under.
And the first item at the top of the agenda must be the position of goalkeeper.
With Karl Darlow and Jamaal Lascelles set to head for Newcastle in the summer, following their season long loan back at the City Ground, the Reds will have two voids to fill.
But it is the loss of Darlow that could be felt most keenly.
In Dorus de Vries, they have a ready made replacement; an experienced keeper who's distribution and shot stopping skills are widely regarded as being among the best outside of the top flight.
Former England stopper Tim Flowers, now the goalkeeping coach at Forest, holds de Vries in high regard. While Dimi Evtimov is also seen as being a bright prospect.
But Evtimov, currently on loan at Mansfield, may be a little way off first team readiness, at Championship level.
And, with de Vries, they have the more immediate issue of the fact that he is out of contract in the summer.
If Pearce does want the Dutchman to be his first choice next season, his task is to persuade him of that now – and also to get him to commit to a new deal.
Otherwise, Forest must identify a free transfer or loan target now, as quality keepers available on that basis will be in short supply. Particularly when, under FFP restrictions, Forest will be able to offer wages of around £10k a week, which is not hugely competitive in the modern era.
In defence, Lascelles will also depart for the north east, while Harding, Danny Collins and Greg Halford are out of contract in July.
Again, all players who would, if they do leave, have to be replaced by free transfers or loans, regardless of their current standing in the squad.
Forest must also decide on the futures of both Jamie Mackie and Radi Majewski – currently on loan at Reading and Huddersfield respectively – who are not out of contract in the summer.
Moving on Djamel Abdoun, Forest's £35k a week outcast, would also be a positive step.
Including Majewski, Mackie and Abdoun, Forest have 19 players who are under contract beyond this season and will be regarded as 'experienced' players under FFP rules.
By landing the likes of Chris Burke, Fryatt, David Vaughan, Robert Tesche and Danny Fox on free transfers, Pearce has proved it is possible to sign good players for nothing.
Persuading players of similar quality to sign for £10k a week in the future will be a more difficult challenge.
So, while the impact of FFP may be limited in the short term, it is something the club need to start planning for – and worrying about – now.