GAMECITY, the week-long video game festival that attracts more than 50,000 visitors to Nottingham City centre, is hoping to recruit even more venues for this year's event.
GameCity brings together developers and the public to celebrate video games, video game culture and to showcase developments in computer programming.
This year's festival, GameCity8, will take over much of the Old Market Square in Nottingham from October 19 to October 26 – the school half-term week – with two giant screens forming the heart of the action.
Following the launch event, organisers have also revealed plans to get shops, bars and other city centre venues to sign up.
"The festival has grown each time bringing in more and more special guests and visitors. Now in its eighth year, we are determined not to get complacent," said GameCity8 director Iain Simons.
"We are especially concerned with how we can keep things interesting, inclusive and diverse. We want less sameness and more difference.
"That is why we are looking to get as many venues as possible involved. Whether it is a bar, pub, restaurant, hotel or whatever, we'd love to discuss our plans and see what other people can come up with. We want to be surprised. At this stage, no ideas would be off limits.
"We are also looking to get schools involved in the run up to the festival. This is where the concept designers and computer programmers of the future will come from and we are keen to show youngsters, their teachers and their parents what the industry holds for the future," said Mr Simons.
GameCity has worked alongside some of the most prominent names in gaming, including Nintendo, Microsoft, SCEE, Electronic Arts, Rare, Crytek UK, Harmonix, thatgamecompany and Warner Bros and is a project run by Nottingham Trent University's School of Arts and Humanities.
To get in touch with GameCity, email info@gamecity.org, call0115 993 2359 or write to GameCity, Anntenna, 9 Beck Street, Nottingham, NG1 1EQ.
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