The Christmas decorations are still up and the leftover turkey has barely been used up - but Nottingham shops are already stocking EASTER EGGS.
A display of the chocolatey spring treats was spotted in WHSmith near the Broadmarsh centre in the city centre.
But Easter 2015 is not until Sunday, April 5.
Here's what our columnist Jeremy Lewis had to say about it:
Seasoned observers of the retail industry will not be surprised to see Easter eggs on sale in Nottingham while Christmas still has a week to run.
Contempt for the intelligence of shoppers is not a British phenomenon.
Strewth, Bruce, politicians and clergypersons in Australia have been getting worked up about the decision of Woolworths to start selling another Easter treat, hot cross buns, fully ten days before the end of Christmas.
It's been weeks since I had my first email from some marketing spiv trying to flog St Valentine's Day tat, so I am hardly stunned to learn that Easter is already big business.
The only shock is that the spivs are off the pace with Mothering Sunday (or "Mothers' Day" as it is described by people who have not attended school). Even though it falls three weeks before Easter, I have yet to see a single chocolatier, florist or restaurateur moving in for the kill.
We also learn from Australia that department stores are known to hoist up their Christmas trees in early September, four months before the festive season.
Aussies have seen nothing yet. They should see how things are done in the Mother Country where the retail industry is expected to launch Christmas 2015 the moment Easter eggs have been cleared from the shelves.
